Style Factory
Web design, ecommerce and SEO
Style Factory is the one-stop shop for all your web design, ecommerce and SEO needs.
We are a leading source of impartial advice on how to build an online store and grow it into a successful business, and we can design and build websites for you too.
Try our store builder finder tool
We’re pleased to announce that our new store builder finder tool is now live! Take a quick quiz about your ecommerce requirements and get a personalized store builder recommendation.
Our key services
Shopify
If you’re looking for a Shopify developer, or simply somebody to assist you in setting up a simple Shopify store or product catalog, we can help. We provide cost-effective, expert Shopify web design services to clients around the world.
Squarespace
Although it’s undeniably great for putting together a website yourself, there are times when you need to enlist a Squarespace developer to help you customise your site and get it just the way you want it. That’s where we come in.
SEO Consultancy
SEO can seem daunting, especially if you’re new to digital marketing. That’s why we offer personalized, one-hour SEO consultancy calls delivered by Chris Singleton, Founder of Style Factory and author of ‘Super Simple SEO’.
Building an online store
How to make an online store
From niche selection to deciding which ecommerce platform to use, our guide on how to start an online store simplifies the whole process of getting an ecommerce business off the ground.
Store builder finder tool
We’re pleased to announce that our new store builder finder tool is now live! Answer a few questions about your ecommerce requirements and get a personalized store builder recommendation.
Choosing the right ecommerce platform
Our latest store builder reviews are below, or you can view all our ecommerce platform reviews and comparisons here.
Printful Pricing
In this Printful pricing guide, we break down all the various costs and discounts you can expect to encounter when using the service.
Squarespace Pricing and Fees (2025) — What’s the Best Plan?
In-depth guide to Squarespace pricing. Which plan is best for your project?
BigCommerce vs Squarespace — Which is the Better Online Store Builder?
BigCommerce vs Squarespace: which is best? We go through all the pros and cons in depth and help you work out which platform is best for your business.
Big Cartel Review — Key Pros and Cons, Pricing and Alternatives
In this Big Cartel review, we run through the key pros and cons of a ‘cheap and cheerful’ ecommerce platform. Can you run a professional online store with it?
Wix vs Squarespace vs WordPress — The Essential Comparison
In this Wix vs Squarespace vs WordPress comparison, we help you work out which of these popular website builders is best for your project.
Webflow vs Wix — Which is Better?
In this Webflow vs Wix comparison we put two leading site builders to the test and help you decide which one is better for your project.
PrestaShop vs Shopify — Which is Better?
In this PrestaShop vs Shopify comparison, we help you decide between two platforms that have a reputation for being good for multi-currency selling.
Printful Review — Pros and Cons of a Leading Print-on-Demand Solution
An in-depth Printful review that explores all the key pros and cons of a popular print-on-demand solution.
ClickFunnels vs Shopify — Which is Better for Ecommerce?
In this ClickFunnels vs Shopify comparison, we walk you through the key pros and cons of both platforms and help you decide between them.
Wix Pricing — Which Plan is Best for Your Business?
In this comprehensive guide to Wix pricing, we break down each Wix plan and help you find out which one is right for you.
Wix vs WordPress — Which is Better?
WordPress vs Wix – which is best? Find out in our in-depth comparison of two of the world’s leading website building tools.
Shopify vs GoDaddy — Which is Better?
Can you build a professional ecommerce site with GoDaddy – or are you better off with a dedicated store builder tool like Shopify?
Wix vs Squarespace — Which is Better?
In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?
Webflow vs Shopify — Which is Better?
Webflow vs Shopify — which is better? In this in-depth comparison, we put the two platforms head-to-head and help you decide between them.
Shopify Review — The Key Pros and Cons
Detailed Shopify review that explores all its pros and cons in depth. Is it right for your business?
Shopify Pricing — Which Shopify Plan is Best for You?
Shopify pricing: which plan is right for your business? In this article we break down all the Shopify fees and help you decide on the best pricing plan for your needs.
Wix vs Shopify vs Squarespace — The Essential Comparison
Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.
Shopify vs Amazon — Which is Better for Ecommerce in 2025?
In-depth comparison of Shopify vs Amazon. Which platform will get the most attention for your online store?
Squarespace vs WordPress — Which is Better for Your Web Design Project?
In this comparison we explore all the pros and cons of using two of the most popular website builders currently available.
Shopify vs Square — Which Online Store Builder is Better?
Shopify vs Square — which is better for your business? We go through all the pros and cons of both tools and help you find out.
Shopify vs Shopify Plus — What’s the Difference?
In this post we take a look at Shopify vs Shopify Plus, and help you understand the key differences between these two versions of the platform.
Ecwid vs Shopify — Comparison, Key Pros and Cons
In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?
Shopify vs Etsy — Which is Better for Selling Online?
In-depth comparison of Shopify vs Etsy. Which ecommerce platform is best for building an online store with?
Shopify POS vs Square POS — Which is Better for Point of Sale?
Shopify POS vs Square POS — which point-of-sale solution is right for your business?
Shopify POS Pricing Guide — Shopify POS Pro vs Shopify Lite
In this guide to Shopify POS pricing, we spell out its key costs and discuss differences between the POS Pro and POS Lite plans.
Printify Review — The Key Pros and Cons of a POD Solution
In this Printify review, we spell out all the pros and cons of a leading POD solution — and help you work out if it’s the right option for you.
Printful vs Printify — Which is the Better Print-on-Demand Tool?
In this Printful vs Printify shootout, we compare all the key features and pros and cons of two leading print on demand solutions.
Lightspeed vs Shopify — Which POS Solution is Better for Your Business?
In this Lightspeed vs Shopify comparison, we test two popular ecommerce and POS platforms. Which one is right for you?
Big Cartel vs Shopify — Which is Better for Your Online Store?
An in-depth comparison of Big Cartel and Shopify. Which one is best for your project?
BigCommerce Review — Key Pros and Cons
An in-depth BigCommerce review that outlines all its key pros and cons. Is this online store builder right for your business?
Shopify vs Squarespace — Which is Better in 2025?
Shopify vs Squarespace: which one is better for your ecommerce project? In this comparison review we take a look at all the pros and cons of both platforms and help you decide.
Shopify Starter Plan Review — Key Pros and Cons
In this Shopify Starter plan review, we spell out all the key pros and cons of the entry-level version of Shopify.
Shopify Starter vs Basic — Which Plan is Right for You?
In this Shopify Starter vs Basic comparison, we help you decide between the two cheapest versions of Shopify.
Adobe Commerce (Magento) Review — All the Key Pros and Cons
In this Adobe Commerce review, we outline all the pros and cons of an ecommerce solution that’s aimed mainly at enterprise users.
Adobe Commerce (Magento) vs Shopify — Which is Better for Your Ecommerce Project?
In this Adobe Commerce vs Shopify comparison, we walk you through the respective pros and cons of two leading ecommerce platforms.
What is Printful?
What is Printful? In this post we guide you through this popular print-on-demand solution and show you how to get started with it.
Printful vs Redbubble — Which is Better for Print on Demand?
In this Printful vs Redbubble we break down the pros and cons of both platforms and help you decide which is better for your POD project.
The Best Shopify Apps For Beginners
In this post we highlight some of the best Shopify apps for merchants who are new to the platform.
Printful vs Teespring (now Spring)
Printful vs Teespring — which of these popular print-on-demand solution is better for your business? We help you find out.
Jimdo Review — The Key Things You Need to Know
In this Jimdo review we go through all its key features and pros and cons. Can you build a professional website or online store with it?
Volusion vs Shopify — Which is the Best Online Store Builder?
In our Shopify vs Volusion comparison review, we pit two well-known ecommerce solutions against each other, and go through the pros and cons of each.
Squarespace Email Campaigns — Should You Use It?
Should you use Squarespace’s built-in email marketing tool, or stick with an established solution like Mailchimp or GetResponse?
BigCommerce Pricing and Fees — Which Plan is Best?
In this guide to BigCommerce pricing, we break down each plan and highlight the pros and cons of using this platform as an ecommerce solution.
Wix vs GoDaddy — Which is the Better Website Builder?
In this Wix vs GoDaddy shootout, we discuss how two leading site builders stack up in terms of templates, ecommerce features, ease-of-use and more.
Webflow Review — All the Key Pros and Cons
In this Webflow review, we take an in-depth look at a website builder that places a huge emphasis on design features and animations.
Squarespace vs Webflow — Which is Better?
In this post we compare the key features of Squarespace vs Webflow — and help you decide which tool is better for your web design project.
ClickFunnels Review — The Key Pros and Cons
In this ClickFunnels review, we go through the pros and cons of an ecommerce platform that places sales funnels firmly at the heart of proceedings.
Webflow Alternatives (2025) — The 10 Key Competitors
An in-depth look at the key Webflow alternatives that are currently available, and the pros and cons of these competing solutions.
ClickFunnels vs GetResponse — Which is Better for Marketing and Ecommerce?
In this ClickFunnels vs GetResponse comparison, we examine both tools’ key pros and cons and help you decide which one will work better for your marketing and ecommerce needs.
Squarespace Alternatives — The 10 Key Competitors
A comprehensive look at the key Squarespace alternatives that are currently available.
Wix Alternatives — 10 Key Competitors to Consider
A comprehensive look at the key Wix alternatives that are currently available.
Shopify Alternatives — 15 Key Competitors
A comprehensive look at the best Shopify alternatives that are currently available.
What is Shopify? And How Does It Work?
What is Shopify? In this simple explainer, we take you through the key aspects of the platform.
Ecwid Review — Key Pros and Cons, Pricing and Alternatives
In our Ecwid review we run through the pros and cons of an online store builder that can plug into an existing website.
WooCommerce vs Shopify — Which is Better?
In this WooCommerce vs Shopify comparison, we take a deep dive into two of the most popular ecommerce building solutions available.
WooCommerce vs BigCommerce — Features, Pricing, Pros and Cons
In this WooCommerce vs BigCommerce comparison, we go through both solutions’ key features and pros and cons, and help you decide between them.
BigCommerce vs Shopify — Which is the Better Online Store Builder?
BigCommerce vs Shopify: which is better? In our comparison review we take an in-depth look at both these leading ecommerce platforms and help you decide which one works for your business.
Shopify vs eBay — Which is Better for Selling Online?
In this Shopify vs Ebay comparison, we go through the pros and cons of each platform and help you decide which one works better for you.
Wix Review — The Key Pros and Cons
In our Wix review, we explore all the pros and cons of this leading website builder. Find out how Wix performs when it comes to usability, SEO, ecommerce, email marketing and more.
Printify vs Shopify — How to Decide Between Them
In this Printify vs Shopify comparison, we explore their respective pros and cons and help you decide how to use them both effectively.
Squarespace Review (2025) — The Key Pros and Cons to Consider
In this in-depth Squarespace review, we look at all the pros and cons of one of the most popular website building solutions available.
Wix vs Shopify — Which is Better in 2025?
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
Shopify vs WordPress — Which Platform is Better?
Shopify vs Wordpress — which is better? In this comparison review we go through the pros and cons of each platform to help you decide which one is the most suitable for your business.
Spod vs Printful — Which is the Better Print-on-Demand Solution?
In this SPOD vs Printful comparison, we highlight all the pros and cons of two leading print on demand solutions.
Print-on-demand resources
Learn how to start a successful print-on-demand business.
Printful Pricing
In this Printful pricing guide, we break down all the various costs and discounts you can expect to encounter when using the service.
Printful Review — Pros and Cons of a Leading Print-on-Demand Solution
An in-depth Printful review that explores all the key pros and cons of a popular print-on-demand solution.
Printify Review — The Key Pros and Cons of a POD Solution
In this Printify review, we spell out all the pros and cons of a leading POD solution — and help you work out if it’s the right option for you.
Printful vs Printify — Which is the Better Print-on-Demand Tool?
In this Printful vs Printify shootout, we compare all the key features and pros and cons of two leading print on demand solutions.
What is Printful?
What is Printful? In this post we guide you through this popular print-on-demand solution and show you how to get started with it.
Printful vs Redbubble — Which is Better for Print on Demand?
In this Printful vs Redbubble we break down the pros and cons of both platforms and help you decide which is better for your POD project.
Printful vs Teespring (now Spring)
Printful vs Teespring — which of these popular print-on-demand solution is better for your business? We help you find out.
How to Connect Wix and Printful
In this step-by-step guide, we show you how to add Printful to Wix and set up a print-on-demand store.
How to Connect Printful to Shopify — Simple Guide
A simple, step-by-step guide on how to connect Printful to a Shopify store.
How to Connect Printful to Squarespace
In this post, we give you a simple, step-by-step guide on how to connect Printful to Squarespace.
How to Connect Printful to Etsy — Simple Guide
A simple guide on how to connect Printful to Etsy and start selling print-on-demand products on this popular online marketplace.
How to Add Printful to WooCommerce — A Simple Guide
In this simple, step-by-step guide, we show you how to add Printful to WooCommerce and get a POD store off the ground.
Squarespace Print on Demand (2025) — A Simple Guide to Getting Started
A simple guide to getting started with Squarespace print on demand — choosing a supplier, connecting a POD app and promoting your store.
What is Print on Demand? (2025 Guide)
A simple guide to print on demand and how to get started with it.
Shopify Print on Demand — Guide to Getting Started
In this step-by-step guide, we walk you through the process of starting a successful Shopify print on demand business.
How to Sell on Shopify Without Inventory
A simple guide to starting a Shopify store without any inventory.
Things to Sell on Shopify in 2025 — 32 Profitable Ideas
In this post, we give you 30 ideas for products to sell on a new Shopify store.
Printify vs Shopify — How to Decide Between Them
In this Printify vs Shopify comparison, we explore their respective pros and cons and help you decide how to use them both effectively.
Spod vs Printful — Which is the Better Print-on-Demand Solution?
In this SPOD vs Printful comparison, we highlight all the pros and cons of two leading print on demand solutions.
How to Connect Printify to Shopify
In this step-by-step guide we show you how to connect Printify to Shopify and launch a new print-on-demand store.
Video: Printful review
In this Printful review video, we show you 7 key pros of using the platform and highlight 4 reasons why you might want to think twice about it.
How to Connect Printful to WordPress (2023) — Simple Guide
In this step-by-step guide, we show you how to connect Printful to WordPress and start selling print-on-demand items.
Growing an online business
Our start-a-business checklist
In our checklist for starting a business, we walk you through the key steps to take — and the key pitfalls to avoid. Essential reading for anyone involved with a startup.
Best apps for startups
In this article we discuss some of the best apps for startups — the tools that can make your workflow much more efficient, and lead to a significant increase in business growth.
Tips for running a small business
How to Sell an eBook on Shopify — Step-by-Step Guide
In this guide, we show you how to sell an eBook on Shopify in just a few simple steps.
How to Recover from a Google Core Update
An in-depth look at what a Google core update is, why it might have negatively affected your rankings, and what you can do to recover.
Zero Click Content — What Is It? And Why Does It Matter?
In this post we discuss what zero click content is, how to produce it and how a marketing campaign focused on creating it can help your business.
Squarespace Blogging — How to Get Started
A step-by-step guide to Squarespace blogging. Learn how to create your blog, add posts and attract an audience.
Adventures in Chrome OS Flex — Turning an Old iMac into a Chromebook
An overview of the steps involved with installing Chrome OS Flex on an Apple iMac, and the pros and cons of doing so.
Building a Squarespace Website — Launch Checklist and QC Tasks
In this Squarespace launch checklist, we walk you through the steps we take to ensure a smooth site build and robust quality control.
What is Dropshipping? — A Guide to Getting Started
What is dropshipping? In this guide we answer this question and show you how to start a successful dropshipping business.
The Best Shopify Apps For Beginners
In this post we highlight some of the best Shopify apps for merchants who are new to the platform.
How to Make Business Cards in Canva
In this post, we show you how to make business cards with Canva.
What is Print on Demand? (2025 Guide)
A simple guide to print on demand and how to get started with it.
Shopify Print on Demand — Guide to Getting Started
In this step-by-step guide, we walk you through the process of starting a successful Shopify print on demand business.
How to Sell on Shopify Without Inventory
A simple guide to starting a Shopify store without any inventory.
Checklist for Starting a Business in 2025 — The 14 Key Steps
A guide to the key things you need to do when setting up a business.
How to Increase Blog Traffic — The Key Steps to Getting More Readers in 2025
In this article, we share 14 simple ways you can increase traffic to your blog posts — and fast!
Squarespace GDPR Checklist — The 7 Key Tasks
How to make a Squarespace website GDPR compliant — a checklist outlining all the key steps you need to take.
Ecommerce Business Ideas — 10 Key Ways to Start an Online Business
In this post, we share key ideas for starting an ecommerce business. From dropshipping to app development, we’ve got you covered.
Things to Sell on Shopify in 2025 — 32 Profitable Ideas
In this post, we give you 30 ideas for products to sell on a new Shopify store.
How to Do Keyword Research with Semrush — a Step-By-Step Guide
In this simple guide aimed at SMBs, we show you how to do keyword research with Semrush — and improve your search rankings considerably.
Dropshipping Pros and Cons Guide
All the key pros and cons of dropshipping that you need to know about before embracing this popular business model.
How to Grow an Email List — Essential Checklist
In this guide, we share 10 key tips on how to grow an email mailing list effectively and discuss how to keep your subscribers engaged.
Digital Declutter — 15 Ways to Become Less Distracted and More Productive in 2025
Declutter your digital life in 2025 — 16 top tips to reduce distraction and improve productivity.
Ecommerce Platforms Buyer’s Guide (2025) — How to Pick the Best Ecommerce Platform
In our Ecommerce Platforms Buyer’s Guide, we highlight 14 key things that you need to consider when choosing an online store building tool.
10 Key Apps For Startups (2025)
10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.
How to Sell a Shopify Store (2025 Guide)
How to sell a Shopify store — a step-by-step guide on finding a buyer, negotiating a sale, the due diligence process and closing the deal.
How to Create a Newsletter
How to create a newsletter — a simple checklist you can follow to create beautiful HTML e-newsletters and effective email marketing campaigns.
Local SEO Checklist — 10 Tips on How to Rank Locally
Local SEO checklist — 10 simple tips that can transform your site’s performance in local search results.
What is Shopify? And How Does It Work?
What is Shopify? In this simple explainer, we take you through the key aspects of the platform.
25 Shopify Side Hustle Ideas (2025)
In this post we share 25 fantastic ways to start a Shopify side hustle.
Autoresponders — What They Are and How To Use Them (2024)
Autoresponders — a simple explanation of what they are and how to send them in a way that saves time and generates income.
How to Start an Online Store — Essential Checklist
How to make an online store — and generate sales with it. A step-by-step guide to getting started with ecommerce.
How to Make Your Site More Visible on Google
In this blog post, we share simple ways that you can improve your site’s search engine optimization and achieve better rankings in Google.
How to Automate Your Business — 8 Key Tips
Automate your business — tips on how to make running your organisation easier, by using a variety of free or paid-for apps to automate a wide range of tasks.
How to Make a Logo on Canva — Simple Guide
A simple, step-by-step guide on how to make a logo on Canva.
Cyber Security Tips (2024) — How to Protect Your Business Online
In this post, we share some key cyber security tips that can significantly reduce the risk of your business being compromised online.
What is Split Testing?
A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.
Video: Shopify Tutorial for Beginners (2023)
In this video, we walk you through the process of getting a new Shopify store off the ground.
What is ChatGPT? And Why Does It Matter?
In this post, we look at ChatGPT — how it works, what you can do with it and its implications for search engines and the knowledge economy.
Local SEO — Video Guide
A video guide to local SEO – some top tips and a 10-point checklist.
What is Inbound Marketing?
What is inbound marketing? Find out in our in-depth guide to this important technique for growing a business.
Email marketing platform reviews
Mailchimp vs AWeber — Which is Better?
In this Mailchimp vs AWeber comparison, we look at two of the best-known email marketing solutions currently available. Which one is best for you?
AWeber vs GetResponse — Which is Better?
In our AWeber vs Getresponse comparison, we put two leading email marketing tools head to head.
GetResponse Pricing — What’s the Best Value Plan?
In this overview of GetResponse pricing, we break down each plan and help you decide which one is best for you.
GetResponse vs Mailchimp — Which is Better?
GetResponse vs Mailchimp: an in-depth comparison. We look at why (and when) you should use one of these two e-marketing tools over the other.
AWeber Review — All the Pros and Cons
In this AWeber review, we take a look at all the pros and cons of a popular solution for designing and sending HTML e-newsletters.
Squarespace Email Campaigns — Should You Use It?
Should you use Squarespace’s built-in email marketing tool, or stick with an established solution like Mailchimp or GetResponse?
Campaign Monitor Review — Is it Right for Your Business?
In this Campaign Monitor review, we look this well-known email marketing tool, highlight its pros and cons, and try to help you decide if it’s the right fit for your business.
ClickFunnels Review — The Key Pros and Cons
In this ClickFunnels review, we go through the pros and cons of an ecommerce platform that places sales funnels firmly at the heart of proceedings.
ClickFunnels vs GetResponse — Which is Better for Marketing and Ecommerce?
In this ClickFunnels vs GetResponse comparison, we examine both tools’ key pros and cons and help you decide which one will work better for your marketing and ecommerce needs.
GetResponse Review — All the Pros and Cons
In this Getresponse review, we provide an in-depth look at an email marketing platform that offers some quite unusual features.
Mad Mimi Review — The Key Pros and Cons
In our Mad Mimi review, we take a look at all the pros and cons of one the cheapest email marketing tools available.
Mad Mimi vs Mailchimp — A Comparison Review
Mad Mimi vs Mailchimp — which is the best email marketing platform for your business? Find out in this in-depth comparison review.
Improving SEO
SEO tool reviews
SEO tools are hugely important to the process of raising a site’s visibility in search results. So make sure you take a look at our in-depth reviews of key SEO platforms like Semrush, Ahrefs and Moz.
Make your site more visible
Our guide to making your site more visible on Google is packed full of practical steps that you can take to achieve better search rankings.
Latest SEO tips
Semrush Guru Trial — How to Get 14 Days of Free Access
In this post, we show you how to access an exclusive 14 day free trial of Semrush Guru.
How to Recover from a Google Core Update
An in-depth look at what a Google core update is, why it might have negatively affected your rankings, and what you can do to recover.
Moz Pro Free Trial — How to Get 30 Days Free Access
In this post, we show you how to get a Moz Pro free trial that gives you access to all the platform’s premium features for 30 days.
Zero Click Content — What Is It? And Why Does It Matter?
In this post we discuss what zero click content is, how to produce it and how a marketing campaign focused on creating it can help your business.
Overcoming Google’s Helpful Content Update: Is Branded Search the Answer?
In this post, we discuss how a solution to the problems caused by Google’s controversial Helpful Content Update may lie with branded search.
Wix SEO Guide — An Essential Checklist for Optimizing Your Site
13 simple tips on how to improve the SEO of your Wix website.
How to Add Schema Markup to a Squarespace Site
In this post we show you how to add schema markup to a Squarespace website — and help search engines and users better understand your content.
How to Speed Up a Squarespace Site — Simple Checklist
How to speed up a Squarespace site — eight key tips on how to make your Squarespace website load faster and perform better in search results.
Squarespace SEO — Key Tips and Checklist
Squarespace SEO Checklist — 17 easy-to-follow steps you can take to make sure your Squarespace site ranks highly in search results.
Shopify SEO — The Essential Checklist
Style Factory’s in-depth guide to optimizing a Shopify store for the major search engines.
BigCommerce SEO — 10 Essential Tips
BigCommerce SEO — an in-depth guide to making a BigCommerce store rank highly in search results.
How to Increase Blog Traffic — The Key Steps to Getting More Readers in 2025
In this article, we share 14 simple ways you can increase traffic to your blog posts — and fast!
10 Free SEO Resources for 2025
In this post we share 10 free resources and tools that will help improve your understanding of SEO and increase the visibility of your site in search engines.
What is Dwell Time in SEO?
What is dwell time in SEO? In this post we provide a definition of it, explain why it matters and show you how to increase it easily.
How to Do Keyword Research with Semrush — a Step-By-Step Guide
In this simple guide aimed at SMBs, we show you how to do keyword research with Semrush — and improve your search rankings considerably.
SEO Glossary — An A-Z of Key Search Engine Optimization Terms
An easy-to-understand SEO glossary containing an A-Z of key search engine optimization terms.
Local SEO Checklist — 10 Tips on How to Rank Locally
Local SEO checklist — 10 simple tips that can transform your site’s performance in local search results.
How to Make Your Site More Visible on Google
In this blog post, we share simple ways that you can improve your site’s search engine optimization and achieve better rankings in Google.
Five Key Reasons to Make YouTube a Big Part of Your SEO Strategy
In this post we share five key reasons why you should consider making YouTube a key part of your SEO strategy.
How to Add FAQ Schema to a Website
A simple guide to adding FAQ schema to your website.
Video: Wix SEO Guide
In this video guide to Wix SEO, we highlight 13 key ways that you can increase organic traffic to your Wix website or store.
Video: Increasing Site Visibility on Google
A video guide on how to improve the visibility of your website on Google.
Video: Ahrefs Keyword Research
In this video we show you how to perform simple keyword research with Ahrefs.
What is ChatGPT? And Why Does It Matter?
In this post, we look at ChatGPT — how it works, what you can do with it and its implications for search engines and the knowledge economy.
Local SEO — Video Guide
A video guide to local SEO – some top tips and a 10-point checklist.
What is Inbound Marketing?
What is inbound marketing? Find out in our in-depth guide to this important technique for growing a business.
Latest SEO tool reviews
Semrush Review — All the Pros and Cons
In this Semrush review, we take a really in-depth look at one of the best-known SEO tools available and highlight all its key pros and cons.
Moz vs Semrush — Which is Better?
In-depth comparison of Moz vs Semrush — two of the most popular and powerful SEO tools currently available. Which one is better for your business?
Semrush Pro vs Guru — Which Plan is Better?
In this Semrush Pro vs Guru comparison, we walk you through the respective pros and cons of both plans and help you choose between them.
Semrush Pricing — Which Plan is Right for You?
In this post, we take a detailed look at Semrush pricing — and help you work out which of its plans makes the most sense for your business.
Semrush vs Similarweb — Which SEO Tool is Better?
In this Semrush vs Similarweb comparison, we put two leading SEO solutions head to head and help you decide which is better for you.
ContentShake AI Review — All the Key Pros and Cons
In this ContentShake AI review, we explore the good things and bad things about Semrush’s generative AI tool. Can you really create good, search-friendly content with it?
Ahrefs vs Semrush — Which Should You Use?
In-depth comparison of Ahrefs and Semrush — two of the most popular and powerful SEO tools available.
GrowthBar Review (2025) — Full Pros and Cons
In-depth GrowthBar review which takes a look at the pros and cons of a budget-friendly SEO tool. Can you run an effective SEO project with it?
Similarweb Review — How Good Is It for SEO?
In this Similarweb review, we assess how good the tool is for SEO purposes, highlighting its key features, pros and cons and value for money.
SE Ranking vs Moz — Which SEO Tool is Better?
In this SE Ranking vs Moz shootout, we compare and contrast two popular SEO tools, and help you work out which one is better for your project.
Moz Review — All the Key Pros and Cons
In this Moz review, we explore the pros and cons of an industry standard — but competitively priced — SEO tool. Does it truly provide value for money?
SEO PowerSuite vs Semrush — Which SEO Tool is Right for You?
In this SEO PowerSuite vs Semrush comparsion, we pit a locally-installed SEO solution against a cloud-based one, and find out which one wins.
Ahrefs Review — All the Key Pros and Cons
In-depth Ahrefs review that outlines all its key pros and cons. Should you use it for your SEO project, or consider an alternative?
SEO PowerSuite Review — Understanding the Key Pros and Cons
In this SEO PowerSuite review, we highlight all the key pros and cons of an affordable SEO tool that works in an unusual way.
Raven Tools Review — Can You Really Use it for SEO?
In this Raven Tools review, we walk you through the pros and cons of a cheaper-than-usual SEO tool. Can it really compete with the likes of Ahrefs and Semrush?
Semrush vs Raven Tools — Which SEO Tool is Right for You?
In this comparison we pit an industry leading SEO Tool, Semrush, against a much cheaper alternative, Raven Tools. Can David beat Goliath?
Moz vs Ahrefs — Which is Better?
In this Moz vs Ahrefs comparison, we spell out all the relative pros and cons of these two leading SEO tools.
Ubersuggest vs Semrush — Which SEO Tool is Right for You?
In this Ubersuggest vs Semrush shootout, I pit a simple, affordable SEO tool against a more fully-featured by more expensive rival. Which one wins?
Ubersuggest Review (2025) — The Pros and Cons of a Budget SEO Tool
In this Ubersuggest review, we look at an SEO tool that’s more affordable than most. Does it give you value for money, though?
Spyfu vs Semrush — Which SEO Tool Is Better?
In this SpyFu vs Semrush comparison, we compare a cheap SEO solution against a premium one.
SE Ranking vs Semrush — Which SEO Tool is Better?
We compare and contrast two popular — and oddly similar — SEO tools: SE Ranking and Semrush.
Ahrefs vs Moz vs Semrush — Which is the Best SEO Tool?
We compare Ahrefs vs Moz vs Semrush and help you decide which of these leading SEO tools is right for you.
ChatGPT Search Review — Is This The Future of Search?
In this ChatGPT Search review, we try this new search engine out, discuss its pros and cons and ask if it represents the future of search.
Video: Ahrefs Review (2023)
A video review of Ahrefs, one of the most popular SEO tools on the market.
Video: Semrush Review (2023)
A video review of Semrush — one of the most popular SEO tools available.
Video: Ahrefs vs Semrush (2023)
A video comparison of two leading SEO tools, Ahrefs and Semrush.
Video: Semrush vs Spyfu (2023)
In this video review, we compare an an industry standard SEO tool, Shopify, against a much cheaper alternative, SpyFu.
Video: Semrush vs Moz
A video comparison of two leading SEO tools, Semrush and Moz
Designing online materials
Design tool reviews
Running an online business typically involves a lot of design work (for ads, social posts and so on). These days you can do a lot of this yourself and our graphic design tool reviews help you pick the best app for the job.
Focus on…Canva
Canva is a really easy-to-use app that’s used by millions of online businesses to create visual assets. But is it a professional enough solution for your needs? Our Canva review discusses all its pros and cons and helps you answer this question.
Latest design tool reviews
Kittl vs Canva — Which is the Better Design Tool?
In this Kittl vs Canva shootout, we compare two leading browser-based design apps and help you choose between them.
Visme vs Canva — Which is Better?
Visme vs Canva — which of these popular graphic design tools is right for your business? Find out in our in-depth comparison.
Canva vs Figma — Which is Better?
In this Canva vs Figma comparison, we highlight the best use cases for each platform and discuss the pros and cons of both.
Canva Review — All the Pros and Cons
In this in-depth Canva review, we look at all the pros and cons of a low-cost graphic design app. Is it right for your business?
Canva vs PowerPoint — Which is Better?
In this Canva vs PowerPoint comparison, we test both platforms and spell out the key strengths and weaknesses of each tool.
Canva vs Photoshop — Which is Better?
In-depth comparison of Canva vs Photoshop covering their image manipulation tools, video editing capabilities, export options and much more.
Canva Pro vs Free — What’s the Difference?
We compare Canva Pro vs Free to help you decide whether it’s worth upgrading to the premium version of this popular design tool.
Adobe Express vs Canva — Which is Better?
We compare two apps that aim to make graphic design easy for non-designers.
VistaCreate (formerly Crello) vs Canva — Which is Better?
VistaCreate vs Canva — which is better for your design project? We test both tools and help you find out.
Video: Canva vs Photoshop
Canva vs Photoshop — a video guide comparing these two popular design tools.
Video: Canva Pro vs Free
In this Canva Pro vs Free video comparison, we help you decide between the free plan and the premium one.
Video: Canva vs Adobe Express
In this video guide we compare two popular browser-based design apps, Canva and Adobe Express.
Spotlight on…Shopify
Shopify resource hub
We have built a large number of of Shopify stores and have a particular expertise when it comes to this platform. In our Shopify resource hub, we share all this know-how with you.
Shopify review
It’s probably the best known ecommerce platform on the market, but is Shopify the right ecommerce solution for your business? Find out in our in-depth, impartial Shopify review.
Shopify vs Squarespace
They’re two of the best-known site builders on the planet, but which one comes out on top? Find out in our comprehensive Shopify vs Squarespace comparison.
Wix vs Shopify
Wix is technically more popular than Shopify — but is it as good when it comes to ecommerce functionality? Take a look at our Wix vs Shopify shootout to learn more.
Latest Shopify tips
How to Sell Music on Shopify — The Essential Guide
A step-by-step guide on how to sell music on Shopify — plus some key tips on how to promote your Shopify music store.
How to Sell an eBook on Shopify — Step-by-Step Guide
In this guide, we show you how to sell an eBook on Shopify in just a few simple steps.
Shopify Free Trial / 3 Months of Access
Key FAQs about the Shopify free trial, plus resources to help you make the most of it.
How Much Does it Cost to Create a Shopify Website?
How much does it cost to create a Shopify website? It’s actually a really tricky question, but in this post we do our best to answer it…
Shopify 3 Months for $1 Per Month Plan — How to Access
In this guide we show you how to access the ‘Shopify 3 months for $1’ deal, via a special partner link.
How to Sell Digital Products on Shopify — Step-by-Step Guide
In this guide, we show you how to sell digital products on Shopify in just a few simple steps.
How to Start a Shopify Store — Step-by-Step Tutorial
A step-by-step guide on how to get a successful Shopify store off the ground.
Shopify SEO — The Essential Checklist
Style Factory’s in-depth guide to optimizing a Shopify store for the major search engines.
How to Connect Printful to Shopify — Simple Guide
A simple, step-by-step guide on how to connect Printful to a Shopify store.
How to Add Google Analytics to Shopify (Google Analytics 4 Guide)
In this step-by-step guide, we show you how to add Google Analytics to a Shopify store.
How to Change Your Shopify Store Name and URL — Step-by-Step Guide
In this post we show you how to change your Shopify store name in just a few simple steps.
How to Remove ‘Powered by Shopify’ from Your Store — Simple Guide
A simple guide to removing the ‘Powered by Shopify’ tagline from your Shopify store.
Shopify Print on Demand — Guide to Getting Started
In this step-by-step guide, we walk you through the process of starting a successful Shopify print on demand business.
Shopify Dropshipping — How To Do It Right!
In this in-depth guide to Shopify dropshipping, we explain how it works and how to do it right.
How to Sell on Shopify Without Inventory
A simple guide to starting a Shopify store without any inventory.
Shopify Glossary (2025) — An A-Z of All The Key Terms
A glossary containing a comprehensive list of all the key terms you need to understand when building your Shopify store.
Shopify Launch Checklist — The Essential Guide to Going Live
Comprehensive Shopify launch checklist outlining 17 essential pre-go live checks for your store.
Should You Buy A Domain from Shopify?
In this post, we spell out the cases for and against registering your domain name with Shopify.
Things to Sell on Shopify in 2025 — 32 Profitable Ideas
In this post, we give you 30 ideas for products to sell on a new Shopify store.
How to Buy a Shopify Store — A Step-by-Step Guide
How to buy a Shopify store: the key steps involved in making a successful purchase.
How to Sell a Shopify Store (2025 Guide)
How to sell a Shopify store — a step-by-step guide on finding a buyer, negotiating a sale, the due diligence process and closing the deal.
What is Shopify? And How Does It Work?
What is Shopify? In this simple explainer, we take you through the key aspects of the platform.
Overlooked Shopify Features That Can Transform Your Business
A Q&A with Chris Singleton on how to grow a Shopify business using some of its overlooked features.
Video: Shopify Tutorial for Beginners (2023)
In this video, we walk you through the process of getting a new Shopify store off the ground.